Blending the borders of analogue and digital worlds. 

Agency Y was working on a interactive Showroom concept for a French fashion brand, involving real time visitior's feedback on site. 

The solution was to make the Showroom's visitor's contribute to the look of the Showroom, by making specific parts of the Showroom "editable" via the visitor's mobile devices. For example lighting, projected pictures, and various other installation elements like sounds, and moving props. 

The interactive experience was fully integrated with the brand's social media channels.